MARKETING: It’s important to evaluate your marketing activities. Analysing your results and being aware of new marketing trends is important to keeping your marketing plan up-to-date and reaching your business goals.

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We are a communication/media professionals committed to supporting the growth and the socio-economic development of Ghana through effective communication by giving timely and apt response to clients.

Not only are we committed to initiating and developing contents, but also develop a follow-up strategy to gauge performance with all our clients.  We provide communications, information and entertainment products and services to consumers, businesses, Civil Society Organizations development partners and governmental agencies. The Company offers voice/audio documentaries, still photo / video documentaries, social campaign services, language translation, jingles development, MCing, Branding, Media Monitoring, Advertising and Public Relation services both in Ghana and around the world. JAABALINK LTD offers Strategic services and other core communications services to medium and large business customers, including   multinational corporations.

Market research can help you to understand your strengths, weaknesses and the opportunities that you can take advantage of. Analyzing your own business and your competition can help you identify where you’re positioned in the market.

It’s important to analyze your competition to identify their strengths and weaknesses. This can help you refine your marketing strategy and what’s unique about your business.

A strengths, weaknesses, opportunities and threats (SWOT) analysis can help you determine where your business fits within the market and your unique selling point. Use it to help identify what your business is doing well and how you can improve.

Identifying and understanding your customers is an essential part of your marketing plan. Not everyone is your potential buyer, so it’s important to have a clear understanding of your target market early on.

Once you’ve set some goals, consider what marketing activity, process or price will help you achieve them.

Try and choose marketing activities that suit your business and your customers. For example, if you want to target young adults, newspaper advertising may not be as effective as a social media campaign.

Choosing multiple activities that complement each other is a good way to help you get your message across. For example, if you’re trying to establish a new product in the market, you may choose to advertise on the local radio, as well as setting up social media channels and introducing a low-cost pricing strategy for first-time buyers. When used together, these strategies complement each other and help you reach a broader market.

Knowing how much you have to spend on marketing and how to spend it is critical to the success of your business. A marketing budget will ensure you accurately calculate your marketing campaign or advertising.

When developing your marketing budget, make sure you’re only spending money on the activities that contribute to your current marketing goals. Advertising and promotion can be expensive. Make sure to pick options that will give you the best value while still reaching your target customers.

It’s important to evaluate your marketing activities. Analyzing your results and being aware of new marketing trends is important to keeping your marketing plan up-to-date and reaching your business goals. You should tweak and change your plan as your business and market grow and change.